On Marketecture Live, Jayson Dubin, CEO and Founder of Playwire, explains how publishers can grow revenue and improve performance by combining machine learning with human intelligence. He shares concrete results from AI-driven traffic shaping and price floor optimization, walks through Playwire’s Quality, Performance, Transparency (QPT) initiative, and discusses major ecosystem issues like supply chain opacity, malicious ads, and the shifting realities of AI-driven discovery. He also introduces RAMP, Playwire’s Revenue Amplification Management Platform, built to give enterprise publishers control, visibility, and optional AI automation.
Takeaways
- AI is best for repetitive, rapid decisions; humans are best for contextual strategy and judgment in a gray, complex ad ecosystem.
- AI traffic shaping drove a 21% lift in Revenue Per Session versus 9% without it.
- AI price flooring delivered about a 20% uplift in RPM through multidimensional, per-request adjustments.
- Cutting bid requests can increase performance and revenue while also improving page speed and traffic.
- QPT shifted Playwire from quantity to quality, strengthening trust with buyers and partners.
- Transparency remains uneven: publishers still struggle to identify buyers and stop malicious ads across the bidstream.
- RAMP unifies traffic shaping, bid shaping, and flooring into a platform designed for enterprise publisher control and visibility.
Chapters
00:00 Intro Jayson Dubin and the core theme
00:55 What Playwire does and why automation matters at scale
01:23 The false choice: automation vs human involvement
01:38 Decision framework where AI wins vs where humans win
02:31 Traffic shaping explained feed DSPs and SSPs what they eat
03:15 Traffic shaping results 21% RPS lift and fewer bid requests
04:01 AI price flooring moving beyond GAM rule limits
05:23 Origin story industry feedback and the shift to quality
05:57 QPT Quality Performance Transparency
06:57 Two-year impact: fewer requests, higher CPM, higher revenue
09:37 Marketecture Live Q&A: What AI means for publishers now
18:56 Scale and leverage who gets to command better terms
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