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Ep. 153, From Complexity To Clarity: An Episode for Facebook Media Buyers

The Smart Marketer Podcast

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How to Recruit New Salespeople for Your Ads

"Our job as media buyers is to recruit that sales team who is going to resonate with different people," he says. "If we build an ad that looks like a fat cub scout, it'sgoing to resonate with people who like fat cub scouts ... We can just do it in the ads."

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