MIKE’S WAY
Front and Center
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Nostalgia and Modern Marketing
This chapter dives into the evolution of Vitamin Water's packaging and discusses the challenges of modernizing legacy brands. The speakers reflect on nostalgic products like Capri Sun, engaging in humorous banter over marketing gimmicks and the introduction of a larger 20-ounce version. Their lively conversation critiques contemporary marketing trends while questioning consumer needs and product authenticity.
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