Are You Data Driven or Data Informed?

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There's this expectation that we have all of this data, so therefore be it a no code tool or be it a whiz bang data scientists. I the business user should be able to just get a simple answer to a simple question. And that's not always there. So maybe in a roundabout way I'm getting to we have this confusion between when we say that you can't count your word and what is going to be the effort involved for people to do something about their problem. But like from that kind of angle, I'm always thinking of how can we bring that situation and awareness in terms of like so meaningful things to them?

Do analysts make things more complicated than they need to be, or is the data representing a complex world, so that is just the nature of the beast? Or is it both? Stakeholders yearn for simple answers to simple questions, but the road to delivering meaningful results seems paved with potholes of statistical complexity, data nuances, and messy tooling. What is a business to do? Frederik Werner from DHL joined Michael and Tim for a discussion that definitively determined that, well, the topic is…complicated! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.