3min chapter

Fintech Leaders cover image

Josh Reeves, CEO of Gusto – Building a $9.6 Billion Company to Serve Small Businesses

Fintech Leaders

CHAPTER

Empowering Small Businesses Through Embedded Finance Strategies

This chapter explores Gusto's strategic pivot to embedded finance with the launch of Gusto Embedded, which integrates payroll services into existing platforms. It emphasizes the significance of partnerships in enhancing customer experience and broadening market reach for small and medium-sized businesses.

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