How to Target Consultants, Trainers, Coaches, and Freelancers

Mike: I looked at this as an opportunity to find a new market for an existing product that we already sold. And so we've got to be really, really crystal clear on who that is. We sell sponsorships, for example, for this podcast, and for some of the other stuff inside of our email. Historically, the companies that we've targeted are large software companies which want to be in front of marketers. So what if they could get in front of this audience and offer their services in a direct service kind of way? Mike: It's crazy when someone thinks about say launching a new offer and they're like, well, yeah, we're just going to send it out