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17min chapter
The Fine Line Between Clickbait and Effective Marketing
Business Lunch
Navigating Authentic Marketing Strategies
This chapter explores the delicate balance between effective marketing and maintaining authenticity, particularly when targeting high-end consumers. It emphasizes the need for businesses to segment their audiences and adapt their messaging to align with the sophistication of their clients. The discussion also highlights the importance of testing various marketing approaches to engage consumers while preserving brand integrity.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode