089 - Tales From a Creative Director — with Jose Gomez
The Futur with Chris Do
00:00
Creative Hooks and Client Complexities
In this chapter, the speakers explore the concept of 'creative hooks' and their vital role in elevating ideas in the creative process. They share personal anecdotes about the challenges and dynamics of working with demanding clients, emphasizing the importance of respect and understanding in these relationships. Additionally, the discussion highlights the evolving advertising landscape and the necessity of constructive communication to maintain high creative standards.
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Transcript
