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8min chapter
Navigating Retail Media: Insights on Standardization, Data Innovation, and the Future of CPG Advertising (Jeffrey Bustos, IAB & Vin Lay, Albertsons Media Collective)
The CPG View
The Importance of Standardization in Retail Media Networks
This chapter discusses the challenges and opportunities in establishing industry-wide standards for measurement and transparency in retail media networks. It highlights the research and collaboration behind the creation of a guide on standardization and the need for all stakeholders to come together to better serve their clients.
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Discover
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