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9min chapter
Mike Parkinson and Jamie Anderson - podcasts with AI voices
Podnews Weekly Review
Spotify Analytics and Podcast Metrics Discrepancies
This chapter explores recent changes in Spotify's analytics, particularly how streams are counted versus IAB definitions of downloads, leading to inflated metrics for podcasters. It discusses the broader issues in the podcast industry regarding standardized reporting practices and the inconsistencies in defining 'plays' on various platforms. Additionally, it examines trends in digital ad spending, particularly the growth of video ads on Spotify, and raises questions about the allocation of advertising budgets in relation to podcasting's potential reach.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode