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52 - Identifying True Intent | Demand Gen Live S1 x24

GTM Live

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Should I Split the Marketing Department Into Two?

I'm in the process of refactoring my team to focus on brand marketingrim ly, and then performance marketing kind of secondarily. I've always thought about this as content and distribution, not brandon performance. The question is, how much and what channels are used? And so there's so many things going through my head, i've just got a kind of spit some stuff out. What's the a for sory? Finished, sure eityvsa, about 75 hundred bucksa am.

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