Our 2023 Predictions
B2B Growth
00:00
ABM Is Going to Be the One Redeeming Thing That They Do
Benji: I think ABM, like if they do any smart marketing, it'll probably be an ABM campaign will be the one redeeming thing that they do. Benji: It was just so interesting to hear people crap on ABM to the level that they did. He says we're going to see some folks rise in terms of influencers or creators that are kind of the next evolution of ABM. Benjamin: The devil's in the details when it comes to ABM. Everybody's opinions are dictated by how the campaign itself was run.
Transcript
Play full episode
