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Buy or build? Focus on the core product or innovate? Zendesk CTO Adrian McDermott's advice for scaling

In Depth

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What Is a Great Product?

Zendeste is a company that has been around for three years. The product was designed to help people deal with customer service issues. Founder and CEO of the company says he's always thinking about what it means to have a truly great product. He believes in having an opinion on how products should be used, even if they're not perfect.

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