Base Coat Marketing's Growth in the Painting Industry

Roxanne Jones: One of the first things we have to do is decide on the niche. And it sounds like you read the book. You're like, OK, I guess this niche things make sense. Love it. So from a negative start to $85,000 plus in a month of recurring revenue, amazing growth. How did you land on that niche? She says she was going through doing market research based on the client that they currently had under the housing media brand. We've been working with some of the big players in the painting space since the early 2010s and determined that we were pretty good at generating results.