The Amp cover image

The Amp podcast: The attention economy and streamers' pivot to ad tiers

The Amp

00:00

Exploring Cross-Media Engagement with The Last of Us

This chapter delves into the use of complementary touchpoints in media consumption, using The Last of Us as a case study. It examines how audiences interact with the series through various platforms, enhancing engagement and exploring its implications for the entertainment industry's profitability.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app