Since 1981, there's been a dominant understanding of how the brain works. The typical model is that the left side of the brain is analytical and rational and logical. But modern science has completely overturned this idea. It says creativity does not reside on one side of thebrain. And analysis does not reside in another part of the brain. These are elements you have to put in your mind and combine.
William Duggan, professor of management at Columbia Business School at Columbia University, talks about his latest book, Strategic Intuition. Duggan critiques traditional methods of strategy and planning and suggests that the opportunism and adaptability are more productive detailed plans. He also discusses the nature of intuition and creativity along with insights into how the brain works to better understand problem-solving.