How to Communicate Change Effectively

Kwame: When you're communicating change, be empathetic. Change is hard for people. You may be a badass that has changed a hundred gazillion times, but that's not the case for others. So walk in other people's shoes and understand how that affects them. That will help you build trust. And hey, listen, if it goes really poorly, you could be one of the people who are going to be walking in the same direction,. Then you can turn and run the other way if it goes badly.