How Do You Leverage That Audience for Your Brand Deals?

I love how you it sounds like realize that very early on even in the earlier stages of like when you were just working with brand deals. I can't remember the exact percentage that you brought up, but it sounds like it's a very small portion of your overall business income or business. These days is less than 1% and I really wanted to bring it down to even zero unless the right partners come by. In the beginning, it was fun and exciting because it was new, but then you end up finding yourself a slave to these rules which don't even sound human. So yeah, I didn't enjoy brand deals, but when you do have the right partner, it can be so