The Creator’s Playbook cover image

Megan Walker (Director of Market Savvy)

The Creator’s Playbook

00:00

How Did You Land and Health Care?

i've been in marketing for over 25 years. In my career when i worked for other people, ad that terrible phase of my life, i worked in hospitals and medical research institutes as a director of marketing. So back in two thousand and seven, i decided, hay, let's test this and start my own agency. And it was very traditional. It was am bill boards, for goodness sake, pack then print ads, you know, all those sort of big campaigns to promote medical practices. A ye. I had seven full times staff, and we ran that model for about seven years, am. But that model was the way i earnt and then paid my scar so it

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