How Can a Planner and a Strategist Transform Your Business?

Carlos: Busan was a good case study in how transformative the role of a planner and strategist is to a business. In Britain, people spend more on barbecues than they do at Christmas on food. So one of the things that we were looking at was could they play in that bigger market of kind of summer to picnics as well as other occasions like Easter and Father's Day? Carlos: And Bir San has done that at least for the first three years in the campaign very successfully.