You don't really know if you're on purpose until it cost you, right? Wouldn't you say that? If there's not alinment between purpose and culture, then ultimately we're not as purposeful as we set out to be. So how did fining purpose at u p s affect the culture? Because it has to affect the culture. And again, more than 500 and forty thousand employees and associates around the world,. There was an immediate change just because you unveiled a new purpose statement.