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4min chapter
The Genesis of Drift’s Sales Lab with Kyle Bastien
Operations with Sean Lane
The Keys to a Successful Sales Process
The first project that they decided to tackle was a pain point that happened right at the beginning of the sales process. They had these distinct a steps that they were building along the way, and step one was called ready the content. We basely tracked a fictional deal, starting with like first engagements, tote marketing, through meetings getting booked, through betiars to the deal being closed an a e,. And told it, i about an eight or nine minute story using figma as the aset. It's not you change everything. You live in drift. Like, this is how it shows up for me. I'm a b d r. This how it showed up for me
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