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How To Build 1000 Crore Brand? Shantanu Deshpande On Work Life Balance, Consumers & Branding | FO 62

Raj Shamani's Figuring Out

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What Should the Good Idea Have?

People have moved in consumer-centric businesses from features to benefits. And now it is slowly changing to feel. Red Bull is a single skew, $15 billion business globally. Why? They own adventure. They own sport. They've owned an emotion. Culture. Thumbkop, 35 kilometers a jump, Marna, Red Bull Caraaga. Football team's chart. Pakka Red Bull Kati movie. Anywhere where there is adrenaline in the human body, Red Bull is there. One last plant in the entire carour company and one month, I've had five years. On one product, JuINTER Vathanya and the brand, the Red Bull he has made

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