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110. Behavioral Analyst Rory Sutherland: Why we do what we do!

heretics.

00:00

How to Monetize Your Podcast

Rory says it's a matter of where you really focus your attention when you start. He has just started a substack channel and he'll eventually have to start putting more work into it, I think. It's weirdly lucrative, having quite chuffed. "I mean, I couldn't live off it, but it's money worth having"

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