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Maximizing ROI: Allocating Funds in Marketing Strategy | Charley T | Disrupter School
Adspend with Ash Melwani and Rabah Rahil
How to Fix Ad Fatigue
Bob Greene: People who force Facebook to spend on ads get a much worse result. He says they create an ad account with isolated killers that are all dying off faster and faster, because the system predicates itself on you having to be right. Greene: You're setting up a system that ultimately can't scale. So probably not a good idea.
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