E061: Part 1: How to build resiliency into your business
OPERATORS
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Meta's Matching Error and Building Resiliency
The chapter covers a site-wide matching error at Meta that caused six weeks of issues, leading to a focus on rebuilding the platform. It also discusses the importance of building resiliency in software businesses, highlighting challenges in understanding and addressing complex issues in systems like ad auctions. Insights on creative marketing strategies, emphasizing the balance between high production value and the volume of diverse ads to effectively reach customers, are also shared.
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