9min chapter

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RV208 - Revenue Planning and KPIs for 2025 | Go To Market Live Episode 28

B2B Revenue Vitals

CHAPTER

Rethinking Revenue Strategies for 2025

This chapter explores the importance of prioritizing key performance indicators (KPIs) over traditional attribution models in revenue planning for 2025. It advocates for a more integrated approach to pipeline health and marketing fund allocation to enhance customer retention and overall financial performance.

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