Fooboo Shirts - A New Way to Make Money in the Music Industry

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Damon and his partners knew they had to be strategic. They couldn't just go around petitioning wrappers to wear their logo. So they thought about the other people in a musician's orbit. The fobo founders knew that music artists would be their lever to scale. Think about how fast damon's hat sold his very first day in business.

How do you create authentic partnerships to build scale? In Part 1 of our two-part series featuring Daymond John, founder of FUBU and one of the original “sharks” on ABC’s Shark Tank, Daymond shares lessons from FUBU’s earliest days in Queens, where he partnered with bouncers, bodegas, his neighbor LL Cool J, and his earliest collaborator and investor (his mom) to turn a great idea into a billion-dollar urban wear brand. Coming in Part 2: Transcending the transactional with Shark Tank, the Kardashians, and more.

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