Major toy companies like Spin Master, Mattel, and Hasbro have all been expanding their influence beyond traditional toys for many years. Spin Master, in particualr, is known for launching popular entertainment properties like PAW Patrol and Bakugan, which have seamlessly transitioned into digital formats in the form of TV series, movies, and video games. Spin Master has also been unafraid to acquire properties when it sees a strategic opportunity, such as its 2016 acquisition of Toca Boca, the children's mobile app developer.
Today, host David Taylor sits down with Yves Saada, the Head of Strategic Partnerships at Spin Master, to better understand its place at the intersection of toys, video games, and entertainment more broadly. We cover Spin Master’s success in mobile games, as well as Roblox, and how that fits into Spin Master’s broader strategy as a toy company.
We’d also like to thank Lightspeed Venture Partners for making this episode possible! With its dedicated gaming practice, "Lightspeed Gaming," the firm is investing from over $7B in early- and growth-stage capital — the by far largest fund focused on gaming and interactive technology. If you’re interested in learning more, go to https://gaming.lsvp.com/.
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Sound design by Gavin Mc Cabe.
