Lynda Kate Smith (mParticle) - Marketing for Entrepreneurs
Entrepreneurial Thought Leaders (ETL)
00:00
Brands Are Powerful
The cavi bera is an animal that interacts well with everyone, with all the other animals out there. And what we wanted to do was bring a mascot to life to soften a little bit oft the rough edges of the brand and arm the brand up. Cappy barra seemed right on target for that. So brands are powerful. Brands can do a lot for a company. Every day that you waste, every day that you don't have your brand established, you've wasted the time. You've wasted energy of a lot of the efforts. You've already got out there. All great art is a replication of former art. But when you think about the hierarchy of effects, it
Transcript
Play full episode
