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The Positive Vision of Base Marketing
Base marketing is about digging down into the soul of what it means to be American. It seeks to find genuine roots in the product and the history of the things that were creating propaganda around. Nike's just do it tagline comes from serial killer Gary Gilmore's last words before he got electrocuted right? That was a completely beautiful perfect campaign, and it all really tracks back one to the American dream of self fulfillment.