What's the Game, Sasha Says?

Sasha calls this part of a semiotic war, a counter information campaign. Every morning in russian cities, you'll see this army of janitors scrubbing out peace signs or no war signs they can find. So when people go to work, the balle nas might still be there in the light of day. It's how our brains are working. We see a message we wanto decipher, it sticks in our minds.