The Voltage Effect

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The book is a wonderful mix of applied economics and behavior. It illustrates what i think of ashow the truth is elusive. The book's called the voltage effect. Ah, it's hard to know when a result is reliable. And you spend all the time in the second half of the book trying to give examples of what might be more likely to scale.

Economist John List of the University of Chicago talks about his book, The Voltage Effect, with EconTalk host Russ Roberts. He discusses what determines scalability and argues that the only good ideas that count are those that scale. Along the way, he draws on his experiences as chief economist of Uber and Lyft to peer inside the black box of ride sharing.