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S19E5 - Repurposing assets

unbillable hours - a podcast about better professional services marketing

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How to Create a Lead Generation Self Assessment

There's plenty of tools to do this. They typically called scorecard apps or survey apps or whatever. The idea is if you can abstract the onboarding questionnaire, if it's a longer one into something where I don't know a client or a prospect sorry, can score themselves against 20 questions and get a score back with some recommendations. So these can be great tools. And that was my fourth tip out of seven. Anything the teams deliver to the client can make for great how to content - especially if you can describe the methods by which the deliverables were created.

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