Product Marketing Life cover image

A unique approach to product marketing | Anna Daugherty, Stoplight

Product Marketing Life

CHAPTER

How to Write Content for Your Target Audiences

You need to be the guide in t along that process, or along that journey. You knowi i have this problem i need to solve for my developer audience. How do i speak to them authentically and not just sound like i'm fluffing up a piece? And so really it's about knowing your subject matter experts at your organization and externally tapping into their knowledge and selling them.

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