How Do We Help Make Better Decisions?

I think a full focus on ensuring that we solve for the what do I say the ease of transacting or was one string of innovations which actually helped us keep on growing. We also launched something called as instant SIB where you could actually set up an SIP within 30 seconds again. The other thing that we did was that while technology can really remove the frictions right it can increase the increase the transparency to be very very high and and this ensures that everything that we put out on e-dimony has to be backed by data so even if it is a report card you will see that it is so well backed by data that you believe that they are good funds.