"There is a certain ego and savior complex in the, like, I'm the one fishing the papers off the desk," he says. "That's what sustains bad regimes and bad leadership, right? So it's attention." He adds that when you draw a line in the sand or refuse to do something, you don't have control anymore.
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Ryan Holiday is the bestselling author of Trust Me, I’m Lying; The Obstacle Is the Way; Ego Is the Enemy; Conspiracy and other books about marketing, culture, and the human condition. His work has been translated into over 30 languages and has appeared everywhere from the New York Times to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world.
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