B2B Marketing

Every B2B company should be trying to do some form of what I'm about to explain. We talked about it on your show a couple of weeks ago. It's original research. Absolutely. And one of the things that people undervalue in thought leadership a lot is many of your clients are siloed. They only know their own company, they know their own perspective. So if you can bring market insights,. If you can bring that thought leadership to the table, you've differentiated yourself.