What in God's Name Is the Arts?

A lot of people will hear us talk about design. We talk a little bit later about certain designs that you like if that's okay. A lot of people listening in we have a lot of people who are from more traditional business school disciplines, their accountants, their marketeers, their management professionals, their auditors. So one other might say what in God's name is media, the arts, creative industries, entertainment and toys? Why are to do any of them belong in a business school? Yeah, it's a good question. It tends to be neglected across the board in education within the business school.