4min chapter

Mik + One: The Official Project to Product Podcast by Dr. Mik Kersten cover image

Episode 52: Mik Kersten on the 2023 Project to Product State of the Industry Report

Mik + One: The Official Project to Product Podcast by Dr. Mik Kersten

CHAPTER

The Importance of Customer Centricity in Technology Transformations

A lack of customer centricity or how easily can organizations identify their internal and their external customers. Low scores in this area really hinder the progress toward a product operating model. Every team needs to know which customer they support, says Conway. The guidance here that I would have is make sure that every value stream knows what client they're delivering for.

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