I think that is very a very stoic approach I mean you would know more than me but that actually brings me to a question about you and stoicism not from a philosophical point of view. How can someone build up their brand which is significant? You were just on the daily show for Christ's sake like do you know build up your brand build up this idea that you've been popularizing. It's almost become like this modern religion and and you use what I've written about and called the spoken wheel approach like stoicism is the wheel and then you have many spokes including books and videos and an email newsletter and so on.

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