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#300 | Ari Berkovich; Behind the Scenes of the Diamond Industry

The Vance Crowe Podcast

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Selling Diamonds

When I meet with my suppliers, traditionally it's overseas, I go to Israel multiple times a year. It's very convenient for me because I have people that I literally started in the business around the same time that their kids started in theBusiness. So we go 20 years back and we have such a fun relationship. But when we sit down to do business, it's business, you know,. Not everybody knows how to do the switch on and off between friendships and business. Especially if you like the client, you have a supplier, but you also have to be friends with them at the end of the day. Yeah, there's this psychology to selling.

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