How to Build a Brand That Sells Loads

The brand doom loop lovely but I've kind of you know the years explained to people because we work with a very different stage. It's harder to make people feel think say and do as you get bigger yeah 100% it is so that's where you end up with the what we call this a brand. The anti-fragile t-shirt was a way of all these brands have gone through those questions in order to find out how they want their customers to feel.

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