#109 - Mistakes B2B marketers make with data, with Neil Hoyne, author of Converted: The Data-Driven Way to Win Customers' Hearts
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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How to Extract the Most Value Out of Your Employees
Leaders at the very top of an organization should be collecting hypotheses, says Andrew Keen. They need to ask for a little bit clarification on what data supports their hypothesis and how they will test it. If you have several hundred people in your organization who are finding new opportunities for growth, that could give you a road map - Keen.
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