5THWAVE - The Business of Coffee and Hospitality cover image

The Little Local

5THWAVE - The Business of Coffee and Hospitality

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The Best Piece of Advice I've Ever Been Given

Peter Reed is the owner of Potter and Reed in East London. He says he wants to be regarded as one of the best coffee shops in Europe. Fostering strong engagement between staff and customers is key to building local customer loyalty, Peter says.

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