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16min chapter
How Nike Shoes Got Lame
Slate Money
Nike's Strategic Missteps and Evolution
This chapter explores the strategic errors made by a former Nike leader, particularly the decision to cut retail partnerships, leading to a decline in market presence as competitors thrived. It analyzes the shift from hype sneaker culture to changing consumer behaviors, reflecting on the impact of Nike's direct-to-consumer model and supply chain challenges. The chapter also examines the informal CEO appointment process and the historical connections that influenced key business decisions at Nike.
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