Quibi's Missteps and Misunderstandings

This chapter explores the fundamental errors made by Quibi in its attempt to cater to young audiences through short-form video content. It highlights the disconnect between the platform's rigid structure and the preferences of viewers for accessible and shareable material, amidst challenges from competitors like TikTok. By reflecting on the evolving media consumption habits, the chapter questions Quibi's model and discusses the broader implications for the future of entertainment.