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How setbacks create momentum w/ Robert Reffkin, Compass founder and CEO

Masters of Scale

CHAPTER

Revolutionizing Real Estate: The Urban Compass Journey

This chapter delves into the innovative apartment hunting approach by Urban Compass, highlighting the integration of non-traditional specialists to enhance customer service in New York City's real estate market. It reflects on the challenges of early-stage startups in prioritizing customer satisfaction and the leadership dynamics crucial for driving change within an organization. The narrative also emphasizes the need for a shared vision and clear communication in navigating organizational friction while adapting to market demands.

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