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Andy Rachleff on “How to Know If You’ve Got Product Market Fit”

Pattern Breakers

CHAPTER

The Revisionists of Marketing

As soon as ta company becomes successful, it revises history. People in the r majority want to believe that the product was built for them. Telling the story of how you actually got there is off pudding. Every great marketer i know is a revisionist. Here's another great example, google. When they first started monetizing they used text ats.

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