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Andy Rachleff on “How to Know If You’ve Got Product Market Fit”

Pattern Breakers

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The Revisionists of Marketing

As soon as ta company becomes successful, it revises history. People in the r majority want to believe that the product was built for them. Telling the story of how you actually got there is off pudding. Every great marketer i know is a revisionist. Here's another great example, google. When they first started monetizing they used text ats.

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