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#59 How to sell to CFOs who are already tightening the purse strings with Shannon Poole, CFO at Challenger
Winning the Challenger Sale
CFO Pitch - Can I Spend X Dollars?
Selling to a CFO is very different than selling to buyers. It's extra layers of finance sign off, he says. Procurements potentially to cool separate all of the people I gave and difficulties in and of themselves. "I think it's really just showing that ROI"
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